Filtering Large Keyword Lists Using Keyword Strategy Studio

While studying our own log files I often extract the search terms used by visitors to our sites. These lists normally contain a large number of keywords. I then use Keyword Strategy Studio to categorize these keywords based on the terms present in each phrase.

Here is a small example - a sample list extracted from this blog's log, that contain the terms "PHP" and "redirect". Notice that some are misspellings!

multiple domain names php
multiple domain redirection php
multiple redirect url in contact form script
php multiple redirect
php multiple redirect how
php multiple url redirection
php redirect
php redirect multiple domains
php redirect script domain name
rederict php script
redirect multiple sites php
redirect script php based on keyword
redirect.txt
redirecting multible domains php
redirecting to multiple domains
simple blog php script
simple php redirect

(I used this just as an example. We don't really have any PHP related products. The above is the consequence of a blog post that offered a simple PHP script for redirecting to multiple domains)

Keyword Strategy Studio is very handy when it comes to peeling away the required keyword phrases from large lists.

Simply add your full list to one of the "My keyword Lists" in Keyword Builder. Then use the "Filter" button and select "Containing Terms Anywhere". Type in all the terms into the box that pops up (one entry per line) and click OK. For the above, I typed in

PHP
redirect

This will highlight all the keywords that contain the words PHP or redirect. Now use one of the options under "Export" to transfer the highlighted keywords to a file or to another list. You can use the "Filter" to do other things like finding keywords that contain terms only at the start or end, phrases that contain more than a specified number of words etc.

The main advantage here is that you can pull out all keyword phrases that contain "any" of the terms you specify. You could be trying to find all phrases that contain any of 50 different terms. All you have to do is paste all the 50 terms into the box and click OK. The entire thing gets done in just one step!

The main keyword list can come from anywhere and not really from your own logs. Keyword Strategy Studio can handle very large lists containing tens of thousands of keyword phrases and the filtering is extremely fast.

If you are familiar with Google Adwords you will quickly see that the Filter option is very useful for creating precisely targeted Ad-groups.