The New Google Adwords URL Policy

Google will be enforcing their updated URL policy from April 1, 2008. Probably not an April Fools Joke because it was posted at the Inside Adwords Blog long ago!

The rule is very simple...

Your display URL and the Adwords landing page URL should have the same domain name!

You can continue to use an intermediate tracking URL before redirecting to the final landing page. However the final landing page should use the same domain as your display URL.

If your final Adwords landing page is

http://www.softnik.com/whatever/....

The Display URL should use softnik.com

Sub-domains are allowed. So you can use...

http://help.softnik.com/whatever/.... as the landing page and support.softnik.com as the display URL.

The key thing to remember is the main domain name. As long as both match, you are fine.