A Six Step Action Plan For Massively Improving Your Pay Per Click Campaign Returns!

Have you segmented your existing PPC campaigns into smaller niches?

Here is a simple action plan for improving the Return On Investment (ROI) in your PPC advertisement campaigns.

1. Select a smaller niche target group for your product.

For example if you provide web page design services, select a smaller niche within your customer base. For example, Web design services for travel agents or Web design services for Realtors.

2. Create landing and support pages.

Create new landing pages and other support pages suitable for the new niche. Do a keyword and competition analysis on the customer's niche using Keyword Strategy Studio. Use it to study the common problems faced by your prospective customers. Explain how your service will provide solutions to these problems.

3. Find keywords

Find suitable keywords targeting the new niche. Keyword Strategy Studio will be very handy for this. Since you have expanded the base to include a new niche you will be able to find a larger number of long-tail keywords.

4. Create new advertisement texts

Create new advertisement texts for your PPC campaign. Remember that you are now targeting a new customer base. Use the information you learnt from the competition analysis of the new niche while creating the new advertisement texts.

Your prospective customers will be always be attracted to your service because your offer is unique to his requirements and stand out from the generic crowd of service providers.

5. Run the PPC campaigns

Start the new campaigns as a new ad-group. Test and tweak till you get a good ROI.

6. Repeat for more smaller niche target groups.

You can now start creating new ad-groups based on different customer niches, geographical locations (e.g.: Web design for New York Companies)