Improve Your Pay Per Click Campaign Performance With This Quick Action Plan

Here is a quick tip to improve the performance of some of your Pay Per Click / Google Adword Campaigns.

Pick all the long tail keywords that have actually brought visitors to your site and are relevant to any of your ad-groups. Now group them based on the purpose behind the search and pick the group that has most number of keywords.

Now study each of these keywords. Can you find the intent behind the search? Start thinking like the person who made that search, Go to the web page on your site where the visitor would have landed after clicking on your advertisement text.

• Does your web page answer the question posed by the search query?
• Is there any thing that might distract him or her?
• Is the call to action present and relevant to her probable thought process?

Make a copy of your landing page. Modify the content to make it fully relevant to the person who did the search for that long-tail keyword phrase. Simply answer his or her questions and make the call to action. Avoid other distractions.

Save the modified page as a new landing page. Use the keywords in the group along with the new landing page in a new ad-group in Google. Use phrase matching for the keywords if required.

Monitor the performance and tweak over the next few weeks.

Take the next keyword set and do the same!

Please note that this method is mostly suitable for groups of long-tail keywords because the actual purpose behind the searches are obvious.